2025 Schedule
Closing the Gap Between Sales and Operations
Lizzy Desibia (Chief Operating Officer, Russell Morin Catering & Events)
Location: Haydn
Date: Monday, November 10
Time: 2:45 pm - 3:45 pm
Track:
Management & Sales (MOG, SEG)
Vault Recording: TBD
Sales and Operations are often seen as separate worlds, but the space between them is where profit is lost or gained. This session reveals how to close that gap, maximize profit, and deliver a seamless client experience through clear communication, smooth handoffs, and shared accountability.
Attendees can expect to learn:
• Where breakdowns between sales and operations cost efficiency and profit
• How to design smoother handoffs that protect the bottom line
• Communication strategies that align promises made with promises delivered
• Accountability structures that drive efficiency and client satisfaction