2025 Schedule
Ins & Outs of Selling to the Evolving Buyer
Margaret Brower (CEO & Founder, Rainmaker Sales & Marketing Group, LLC)
Location: Haydn
Date: Monday, November 10
Time: 11:00 am - 12:00 pm
Track:
Sales Executive Group (SEG)
Vault Recording: TBD
The buyer has evolved. They’re more skeptical, more researched, more emotionally driven, and they’re not moving through the sales funnel the way they used to.
In this session, we’ll explore:
• Who are we really selling to now?
• What motivates them to inquire, to engage, to buy?
• Where are they finding us — and where are we still invisible?
• What language and sales energy is building trust — and what’s breaking it?
We’ll pair mindset with messaging, and walk away with updated positioning statements, visibility tactics, and a clearer sense of what attracts modern buyers in a saturated market.