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November 8-10, 2026
Hilton New Orleans Riverside HotelNew Orleans, LA

2026 Schedule

From Inspiration to Execution: How Sales and Culinary Turn Big Client Ideas into Profitable Events

Peter McCaffrey  (Senior Consultant, Certified Catering Consultants)
Margaret Brower  (CEO & Founder, Rainmaker Sales + Marketing Group, LLC)
Location: Quarterdeck B-C
Date: Tuesday, November 10
Time: 10:50 am - 12:00 pm
Track: Culinary Innovation Group (CIG), Sales Executive Group (SEG)
Vault Recording: TBD

Today's clients arrive with Pinterest boards, Instagram inspiration, TikTok trends, AI-generated concepts, and increasingly ambitious expectations. How do sales, culinary, and operations work together to transform those ideas into events that are executable, profitable, and memorable? This session explores how successful catering companies balance creativity with operational reality while preserving the client experience.