2026 Schedule
From Inspiration to Execution: How Sales and Culinary Turn Big Client Ideas into Profitable Events
Today's clients arrive with Pinterest boards, Instagram inspiration, TikTok trends, AI-generated concepts, and increasingly ambitious expectations. How do sales, culinary, and operations work together to transform those ideas into events that are executable, profitable, and memorable? This session explores how successful catering companies balance creativity with operational reality while preserving the client experience.