2026 Schedule

Event profitability isn’t always what it seems. With so many moving parts, ever-changing details, and logistics, how can you ensure maximum profitability? This session will explore the full life cycle of an event, from proposal writing and planning to execution and post-event follow-up, to identify areas where margin can leak - or be gained. We’ll look at the major profit centers, departmental responsibilities, and controls that need to be established. Be prepared for an interactive discussion with experience sharing and best practices identified.