2026 Schedule
How to Build Your Brand Identity: Owning Your Sweet Spot in Your Market
Jolie Oree-Bailey (Owner, Sales Director and Executive Chef, Low Country Quisine)
Carizza Rose (Chief Creative Officer, 24 Carrots Catering & Events)
Dan Rose (President, Susan Gage Caterers)
Location: Chart A-B-C
Date: Tuesday, November 10
Time: 9:15 am - 10:15 am
Track:
General Session (All)
Vault Recording: TBD
Wondering how companies establish a unique and widely known market presence? Learn from colleagues who have done just that. This session will explore how successful catering businesses and professionals define and amplify their unique brand presence. You’ll see how others have identified their brand’s core values, strengths, and differentiators to carve out a unique and distinct position in their market. Attendees will explore strategies for aligning their brand identity with customer expectations. Through real-world examples, participants will learn how to pinpoint their "sweet spot"—the intersection of their expertise and market demand—and use it to drive recognition, loyalty, and growth.